Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most valuable business asset. There is a very common misconception that registering a company, purchasing the names and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and online environments; affording the business the chance to stop others from together with your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of the business’ offerings provides the legal specifics of protector. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the emblem and business conception nationwide too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be keyed in.
The process of a Trademark Reply Filing Online India application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the associated with trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for the plethora of goods and services inked under the application.
